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Fujifilm - The amazing rise of Japan

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Fujifilm - The amazing rise of Japan

Fuirumu (フィルム) refers to the film roll in film cameras, with which people can only see the photos after the film has been used up and developed in a dark chamber.

Trương Ngọc Quỳnh Đan

Trương Ngọc Quỳnh Đan

Published on 08 Sep 2020, 12:00

When talking about this industry, we will immediately think of two "giants", namely Kodak - an icon from the US and Fujifilm - an example of the rapid development of Japan.

Fujifilm - The amazing rise of Japan
You may not know it yet but Japan is one of the pioneers that have significant impacts on the photography industry.

This industry has developed and become a cultural trait in Japan - the birthplace of many famous film rolls of all time, at the same time is the premise for the production of modern digital cameras.

1/ The history of Fujifilm

Fujifilm is a classic example of the development of film cameras in Japan in the 40s until now.

The company was established in 1934 with the main purpose of fuirumu production. It introduced a variety of films with different sizes, tones, and the number of pictures to meet the diverse needs of camera users.

Fujifilm - The amazing rise of Japan

At that time, the biggest competition of Fujifilm came from Kodak (a "giant" from the US that specialized in camera and film production). However, Fujifilm was still largely favored by consumers because of its diversity and versatility.

2/ The journey of becoming a symbol in the Japanese camera industry

In the 80s, when digital cameras came into the picture, Fujifilm, once again, proved its versatility by navigating the company's products according to the consumer trends instead of staying loyal to fuirumu production only.

During the 2000s, Fujifilm completely defeated Kodak by expanding its technology and introducing new digital cameras, photocopiers, endoscopes, and X-ray diagnostic imaging equipment to the market.

It's the way Fujifilm took its name beyond Asia and became the "king" in the printer manufacturing industry.

However, it did not abandon the product that made the name of the company. Fujifilm keeps on maintaining and developing fuirumu as a unique legacy among today's digital cameras.

3/ The reasons why you should buy a film camera

Why choose an old film camera when you can have a digital one that can select and edit the pictures as you wish with much better quality?

I once owned a film camera - a Konica c35 ef, and also tried out many popular films such as Fuji C200 and Kodak Ultramax 400; even the ones that are less well-known like Vision 2 500T and Venus. Each film gave me a unique and unmistakable color experience that belongs specifically to each brand and roll.

  • Using film cameras is not as hard as you think if your camera can automatically adjust parameters such as iso, aperture, and speed. In that case, all you need to do is to find a film roll with appropriate color tone to deliver wonderful pictures.
Fujifilm - The amazing rise of Japan
  • Unlike digital cameras that allow you to see the pictures right after taking, with film cameras, even you, the one taking photos, will have to wait until the roll is finished and the pictures are developed to see your own creation. Different film rolls, iso, and colors will generate different photos with random resolution and light trails.
Fujifilm - The amazing rise of Japan
  • Each film roll has a limited number of pictures, namely 12, 24, and 36, and you cannot delete pictures you don't like. Therefore, the photophile will have to learn how to consider carefully before pressing the shutter button since each photo is unique and not editable.

From my point of view, I appreciate the spiritual value that film cameras offer rather than its image quality because a digital camera is equipped with excellent image quality, professionalism and editing capabilities.

However, a film camera is much better at recording spiritual values and precious moments by providing desirable results.

In this era of technology, Japanese film camera culture is still fascinating and is pursued and maintained by young people as a spiritual value.

However, it's all up to you to decide whether to go with a film camera or not.

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Fujifilm - The amazing rise of Japan

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